cmj-hub

B2B pricing as a surgical discipline. Diagnose willingness-to-pay distribution across PSPs, engineer value-metric alignment, design three-tier contrast sets with decoy effect, build reference-frame stacks (inertia / opportunity cost / replacement cost / competitor), apply Prospect Theory loss ave...

30-point audit of a B2B pricing program across four dimensions — diagnostic data (8 points), reference frames + copy (8 points), tier architecture (8 points), and operating practice (6 points). Produces a 0-100 score, the top 3 levers, and a 90-day remediation order. Loaded by the main pricing sk...

Design the three-tier contrast-set architecture — decoy / target / anchor. Applies asymmetric dominance (Ariely) so the decoy makes the target obviously better, the anchor sets the high reference frame, and ~75% of buyers land on the target tier. Loaded by the main pricing skill when the operator...

The three-surface pricing diagnostic — willingness-to-pay distribution, value-metric alignment, and packaging-vs-pricing diagnosis. Loaded by the main pricing skill when the operator asks "should I raise prices", "where am I leaving money on the table", or "diagnose my pricing." Outputs a diagnos...

Adaptive router for the pricing skill pack. Detects the operator's current state (brand-config present? SOUL.md present? current tiers documented? WTP discovery done? PSP defined? value-metric chosen? reference anchor set? pocket-price waterfall built? quarterly review scheduled?) and picks the n...

First-run interactive setup for the pricing skill pack. Walks the operator through brand-config.json (current tiers, ICP, value metric, infrastructure) and the pricing section of SOUL.md (voice + stance on pricing + stories you cite) in ~10 minutes. Refuses to let the operator skip — generic pric...

Build and analyze the pocket-price waterfall — every step where margin leaks between list price and final pocket. Backed by a deterministic Python script that takes line-item discount data and produces the per-customer + cohort waterfall + leak ranking. Loaded by the main pricing skill when the o...

The quarterly pricing review cadence — the operating practice that prevents pricing drift. Produces a quarterly review agenda, the data pull list (close-rate, discount-rate, pocket-price waterfall, tier-landing distribution, WTP refresh status), and the verdict format (hold / iterate / escalate t...

Design the reference-frame stack for pricing copy. Picks the strongest plausible anchor (inertia / opportunity cost / replacement cost / competitor) for the operator's PSP segment, generates the anchor copy block, and applies Prospect Theory loss-aversion patterns so the page reads "worth it or r...

Renewals + expansion as continuous pricing surgery. Designs the renewal-pricing motion (90-day-prior notice, value-anchored escalation rationale, grandfather policy), the expansion-pricing triggers (usage thresholds, role-change, outcome-attainment), and the contraction-policy guardrails (when a ...

The capstone workflow for high-stakes pricing decisions. Four stages — Hypothesize, Test, Adjudicate, Audit — that make material pricing changes safe to ship at speed. Loaded by the main pricing skill when the operator faces a decision material to ARR (new tiers, value-metric switch, raise-the-ba...

Pick the right value metric (price unit) for B2B pricing — per-seat, per-API-call, per-active-record, per-outcome, per-revenue-processed, hybrid. Diagnoses the operator's current metric vs the unit that scales with customer success, identifies gaming + misalignment failure modes, and outputs a re...

Cold email & outreach craft for B2B teams. Write signal-anchored openers (90-word constraint, binary CTA), design 3-touch follow-up sequences (Day 3 case study, Day 7 different angle, Day 14 binary close), run 30-point audits across infrastructure / targeting / messaging / operations, plan 5-emai...

30-point audit of a B2B outbound program across four dimensions — infrastructure (8 points), targeting (8 points), messaging (8 points), and operations (6 points). Produces a 0-100 score, the top 3 levers, and a 90-day remediation order. Loaded by the main cold-email skill when the user asks to a...

Draft a single signal-anchored cold email or a 3-touch follow-up sequence using the JMC framework — <90 words, binary CTA, no banned openers. Anchors on a Pain Signal Profile (not demographics). Loaded by the main cold-email skill when the user asks to write or sequence outreach. Includes the sur...

15-point pre-campaign domain health check across DNS (SPF, DKIM, DMARC, MX, BIMI), reputation (SNDS, Postmaster, blacklists), warm-up status (mailbox age, send volume ramp, reply ratio), and content (spam-trigger lint, link-to-text ratio, image-to-text ratio). Returns a 0-100 deliverability score...

Adaptive router for the cold-email skill pack. Detects the operator's current state (brand-config present? SOUL.md present? infrastructure ready? PSP defined? EVP locked? first campaign run?) and picks the next-best step. Loaded by the main cold-email skill on bare invocation ("/cold-email") or w...

Score a cold-email prospect list 0-100 across dedup, role-fit (vs brand-config.icp), signal freshness, email-validity heuristics, exclusion-criteria match, and company-stage match. Returns the score, list of rows to remove, and a fix recommendation. Loaded by cold-email-weekly-rhythm on Monday's ...

Design a 5-email nurture stream from a Pain Signal Profile + EVP. Each email has a subject, preheader, opener, body beats, CTA, cadence rationale, behavioral principle, and one route-to-sales trigger. Loaded by the main cold-email skill when the user asks to nurture, re-engage, or design a stream...

First-run interactive setup for the cold-email skill pack. Walks the operator through brand-config.json (ICP, PSP, EVP, tone, infrastructure) and SOUL.md (voice fingerprints, banned phrases, stories you lean on) in ~10 minutes. Refuses to let the operator skip — generic output is worse than no ou...